Every day, Americans are bombarded with thousands of advertising messages, leaving most wanting less. And with the help of Lamar Outdoor Advertising, students in Carnegie Mellon’s School of Art are sparing Pittsburghers a few ad messages every day.
By replacing ads with their art on billboards around the city.
This project is in its third year and is part of the School of Art's contextual practice curriculum -- giving students the opportunity to create artwork that engages and interacts with the local Pittsburgh community. For more information on the billboards and artists or a map of billboard locations, visit the project’s website.
And check out this story about the project’s first year projects.